An extraordinary beauty store

BEAUTY BY BOOZT.com is a groundbreaking concept and store for boozt.com’s very first physical customer universe. It was the intention to create a total experience that completely separates itself from all the other beauty concepts on the market. An experience where boozt.com’s high standards are translated into a whole new platform, where they can actually meet their customers.

When it comes to style, the design carries references to the art deco-period’s decadent universe. Materials like brass, glass and velour are in dialogue with a sharp geometric design language. The colors are deep, and along with the soft fabrics on the floors and walls, they create a pronounced sensuality and a feminine expression.

We have aimed for an undefined feeling that you enter into an exquisite hotel. It has been a clear goal, in relation to the shape and depth of the shop, that you as a customer can not overcome it all at once. Therefore, we have created a visual division, where one moves into small exclusive and cozy coupons. By creating different experience zones and ‘spaces’ in the shop, a feeling of being in an exclusive walk-in-closet is set. It is the intention that you forget that you are in a shop and start feeling like an appreciated guest in an exquisite home, when you visit BEAUTY BY BOOZT.com.