Functional Food Market

Functional Food Market needed a new identity. They wanted to stand out and distance themselves from the very masculine and general way of branding nutrition food, vitamins and supplements. We picked out fresh colors that felt authentic and warm to live up the identity.  We developed logo design, colors and motivating “Don’t give up”-quotes. The text style supports the fact that you become strong by training and more "bold”. The lines are intended as showing a balance and a minor graphic element.